SEO Trends in 2023
Is SEO still an important marketing strategy in 2023? With the digital landscape of marketing constantly changing due to new technologies released and different consumer trends occurring, it is challenging to stay up to date with the best marketing methods online. Even with the rise of Social media importance and content being crucial to business success, SEO is still on top of the mountain for marketing online. However, the best methods of doing SEO are shifting gears. Here are some of the most important trends in 2023 for doing effective SEO for your business.
AI-Powered Content
Let’s be honest: every marketing channel in 2023 has been affected by AI. Tools like Chat GPT have become an important part of the process for digital marketing strategies. However, this does not mean you can copy and paste all your content material from AI and get amazing results. Using AI as a tool rather than a replacement for the human-needed input is the best strategy in 2023.
The main usage of AI in SEO efforts is in content strategy and creation. AI acts as a content assistant. Using it to effectively optimize website content for certain essential and relevant keywords can be a game changer in your SEO efforts. If you struggle to come up with content for your website, AI can be a great starting point to give you ideas.
Voice Search
Will there come a time when humans never need to manually type a search query ever again? It sure does look like we are getting closer to that, slowly but surely. With the year-over-year rise in popularity of using voice search with voice assistants like Alexa, Siri, and Google Assistant, it is important to recognize how this affects SEO.
When planning your SEO strategy, it is wise to consider long-tailed keywords or question-based keyword phrases. People tend to give slightly more question-based inputs when speaking rather than typing. Recognizing this in your SEO efforts is crucial. That is why staying updated with keyword trends and doing routine keyword research is important.
Mobile Optimization
Over the past decade, one of the most consistent trends in SEO has been the growing importance and attention to Mobile optimization. With over 75% of internet users accessing online content via mobile devices, mobile optimization should be at the top of the list in your SEO strategy.
Responsive web design, accelerated mobile pages, and mobile-first indexing are essential to your SEO success. It is no secret people are always on their phones. Putting your high-quality content in front of people on their mobile devices is arguably one of the most important marketing methods ever.
User Experience
If you have a website that viewers cannot stay on for more than a few seconds or leave before it even loads, good luck ranking high in organic search. Google’s Core Web Vitals will continue to be a critical ranking factor for your website in 2023 and beyond. Metrics like website loading speed, interactivity, and visual appearance will be key factors in your ranking status with Google.
The goal for you going forward is to make your website load fast, be visually appealing, and include relevant content aligned with the consumer’s search intent. Updating old content is also a great routine for your SEO efforts. Nobody likes the same old boring content. Keep it fresh.
Importance of High-Quality Backlinks
Unfortunately, the internet has the good side and the bad side. Google recognizes that there are a lot of spammy websites and non-legit things on the internet. Having links from legit websites that point to your website is the best strategy to show Google you are legit and have a good reputation. Websites with several high-quality backlinks tend to rank higher in search results. The more high-quality backlinks you have, the more Google recognizes you as an important solution to consumers because you are being recommended by other reputable websites.
You could do all the other SEO strategies, like having an awesome website with keywords implemented, but if you have no high-quality backlinks, how can google trust you 100%? That is like having a well-put-together pizza shop in town but never having anyone know about you because no one is talking about you or recommending you. Focusing on great content on your website and backlinks is one of the best SEO strategies in 2023.
The Future of Google Search and SEO
With Google’s unveiling of the “Search Generative Experience (SGE),” the search experience is set for a major change. As of now, all the previous SEO trends and strategies are still working in 2023. However, with the major changes coming to Google search in the near future, it is crucial to stay updated on what is changing. The main focus of Google seems to be to implement an AI-powered search experience that answers a person’s search query faster than them having to look through websites to find an answer.
Although this sounds amazing for people using the search engine, this raises a concern for businesses who have put lots of effort into ranking their high-quality content higher on Google. The hope is that Google still rewards everyone’s SEO efforts, but it is too soon to know. That is why it is important to work with a marketing agency like Zellus Marketing, which will stay up-to-date with all the SEO and marketing news for you.
