7 Reasons Why Businesses Should Use LinkedIn
In our ever-evolving social media dependent world it can seem daunting for a business to make itself known. We are able to reach out to our customers directly across the globe with ease, but with such convenience comes the price of competition for the same accessibility. This can leave one feeling left behind the cacophony of Google and Facebook driven ads from the financial giants whilst also squabbling amongst other upstarts to vie for recognition. Fortunately, we have friends in our fight, and LinkedIn is one such ally.
To put it simply, LinkedIn is a professional networking platform that allows us to create company pages and show them to the world. It is a fantastic marketing and networking tool to expand our reach and influence. It can be used for private, entrepreneurial, or corporate communication. Let’s take a deep dive into some of the amazing advantages of using LinkedIn.
Brand Recognition
LinkedIn notifies followers of any content you create and post, so submit often to keep your followers up to date on what your brand is doing. No need to worry about having to show up in person to a hectic job fair when you can keep your customers informed in real time. LinkedIn encourages you to post as often as you have content to share. According to rawsoninternetmarketing.com a company that posts 20 times a month will reach 60% of their followers, with 20% being reached with one status update. Post often and use original writing.
Networking
In this wondrous internet of ours we are able to stay connected to each other more conveniently than ever before. LinkedIn takes the cake here by being one of the greats in professional online networking. LinkedIn instantly updates your followers with news and content you make. It of course allows for instantaneous messaging, making communication a breeze. Following up on your employees’ and customers’ comments strengthens social bonds, leading to repeat customers, clients, and potential workers. With a diverse degree system that represents networked connections, your research into potential clients and competition can lead to company-wide growth.
Employment
It’s difficult to work alone, so here, take this advice: LinkedIn grants you information about potential employees. With your most excellent page up and running you can passively advertise to those seeking employment in the greatest job ever! In turn, you can vet potential employees and see what their accomplishments are, what their stability and consistency is, and the passion they exhibit. Your employees who are also on LinkedIn can serve as additional advertisement for your company. By treating your employees well they will want to post their place of employment so that others in their network can see what they are up to and whom they work for. LinkedIn provides the space for this!
Additionially, there are premium packages that allow for additional exposure, should you need it.
Trend Watching
As a kid I would watch a bank commercial that would repeat the phrase “Every Valuable Advantage”, referring to the bank’s name. I interpreted it to mean “exploit every situation as often as possible”. In a competitive world nothing can be left to chance, and such advice should be anxiously heeded. As you may have guessed, LinkedIn allows you to see what your industry, and your competition, are
doing. In this way, you can gather information and use it tactically. For example, you can observe what the competition is saying & what they are showing. You can spy out their design and act accordingly.
External Link Support
It can’t be expressed enough that there are multiple ways one can communicate through the internet. There are many sites and social media platforms to both browse and engage on. LinkedIn is aware of this, and by adding it to your arsenal you are strengthening your online presence. Consider attaching your website and social media links to your LinkedIn account. With LinkedIn’s highly searchable popularity your other online accounts and sites will have traffic and attention directed to them, giving them more exposure, and fortifying your connection with your audience.
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Vying for attention against the monstrous giants the likes of Google, Facebook, and others can be daunting. Fortunately LinkedIn can turn these disadvantages into strengths. It is very highly ranked amongst such titans, allowing you the advantages of exposure from such a prestigious platform. Such a prestigious site like LinkedIn gives your brand the recognition it deserves. With this knowledge, coupled with the interconnectivity that the site provides, you may become much more reachable and accessible than those without. Additionally, knowing your target audience and building your page around that premise, combined with the aforementioned reputation of LinkedIn, all and all is a recipe of success and excellence.
Credibility
After taking the information above into careful consideration it should be obvious that these things go hand in hand. Additionally, gaining testimonials from clients, employees, and experts in the field further establish your brand and its potential. Personal experiences also help give your brand soul and relatability. Your followers will see this and want more, and following through with requests and promises will only enhance this experience. Just remember, engagement leads to enhancement.
Should I Use LinkedIn?
LinkedIn is one of the leading forces for your good in the internet marketing arena. To argue otherwise would be to go against the grain, which would only lead you roughed up instead of a finely tuned instrument. Making an account is free, and with the right organization and focus can this tool help you to achieve success. There is no reason not to use LinkedIn.
