Technology is always innovating and will repeatedly change the way we use and view it. For 2020, it continues to evolve new ideas and creativity for the digital world in marketing. Tech giants have embraced bold and unique design trends that set the tone for 2020 to become more personable, but yet eye-catching. Here are four emerging trends that became a huge impact in 2020 that will set the bar for the coming years.
Color has always been a factor when it comes to everyday life. It always us to see in different perspectives and express ourselves. This year, it was been more bright colors that are more vivid. Colors like electric blue, coral, and yellows are seen more than ever before. It makes a statement and gets attention when it comes to branding. The bright color palettes have became mainstream and will change the way we view colors in a different light.
All the bright colors that pop to make a statement and draws attention.
Though the colors are bright and vivid, fonts have been a trending for being eye-catching. Fonts have always been an important factor
because you want the message to be read easily. When presenting something with a bold font, it speaks for themselves of what is being
shown. This year the bold fonts have been a main focal point when it comes to graphics. It draws the audience?s attention. Especially if your
graphic for an example, you?re driving by a billboard, you only have a few seconds to have a glance. Fonts provide a statement and having a
bold font can make a huge impact in what the message is saying.
These poster examples for the CTA18 conference you can see the bold font and color scheme shows you how powerful a font can make an
Flat Graphics and Realism
2020 has brought back the flat design cues in marketing. I feel that this year has been about light and dark schemes when it comes to flat
graphics. Tons of companies have presented this design cue. For an example, user interface on operating systems like iOS and Android from
icons to how the application feels and looks. Flat designs have been around, but they have been illustrated with a variety of bright colors and
real-world objects to create something that is unique and innovative. Both elements are opposites when it comes to design however, when
brought together it makes a statement that deserves attention.
Having a flat design will give simple items like these you see something unique. It?s a modern style that gives it personality.
Gradients have been around, but 2020 has been a major trend with gradients. They are where colors can transition and blend from one color
to another in a cohesive manner. It adds a great addition to a background or website because it creates new color combinations by mixing and
blend different shades of colors to make it feel more modern and unique. You will see gradients everywhere from nature to app icons. The
reason why gradients are trending because they are eye-catching.
You can see the three colors used red, white and blue. The gradients give these three colors a smooth transition from the lighter tones the
darker tones for each color shown.
Trends come and go. Every year, trends can either be something that happens once and never comes back. These three unique design trends
have really become a huge change in how we view digital marketing. 2020 has brought tons to the table to how we can express and showcase design in a more eye-catching way but yet keeping it simple. Having colors that pop, fonts that are bold and brought with a strong message, flat graphics with realism, and gradients will add something a website to a whole different light. What will 2020 be if this year has been a success for digital marketing designs?
Written by Devin Nguyen